The Importance of Being Well-Informed…
A candidate who is poorly informed about the company comes across as someone who isn’t very motivated for the position. Motivation is one of the most important factors in the hiring process. If you have a solid understanding of the company, it demonstrates your curiosity, your ability to network and gather information, and, therefore, your boldness.
What information should you look for before an interview?
Information about the company’s history: Knowing where the company comes from will give you the keys to better understanding where it’s headed
Information on the company’s finances, market position, and current strategy
Information on the company’s internal structure and corporate culture
Information on the people you’ll be meeting: Finding out about the person who will be interviewing you can pay off—it will help you feel more at ease by giving you clues about what to expect
inspired by " Welcome to the Jungle"